Charlie’s Beauty Zone
Charlie’s Beauty Zone is a new and developing mobile beauty therapy business based in Rotherham. Charlie offers a fantastic range of treatments including manicures, pedicures, tinting, makeup and massage.
Starting with an idea
The business was born out of Charlie’s passion for beauty therapy and her talent was clear as she achieved several therapy qualifications. She volunteered as a therapist for a number of years whilst also offering her treatments to friends and family.
Charlie has autism and when she decided to progress her interest into a career, she found that despite her obvious talent she was not able to get any opportunities.
I looked for a salon job and nobody would take me on or give me a chance because of my disability, even though I am hard working. Therefore I thought I might as well set up my own business – Charlie
Developing an enterprise
Charlie began to work with Community Catalysts and Speakup (self-advocacy service) in Rotherham to turn her passion into her own business. Harry from Community Catalysts offered Charlie help and advice as her idea developed into an enterprise.
Charlie has volunteered and been hired to offer her therapies at several NHS events across the country, continued to offer therapies from home and provided much of the makeup for Speakup’s black tie event.
She has set up a Facebook page (that boasts only 5 star reviews from customers) and created her first price list and flyers.
Following a Community Catalysts networking event, Charlie now provides her therapies through 3 different Rotherham Carers groups and worked in a community salon.
Harry, our local Community Catalyst first introduced us to Charlie, as he thought that a relationship between us could be mutually beneficial. Parents/Carers often find it difficult to take time out to treat themselves and many would never feel comfortable going into a Beauty Salon, as they would feel intimidated by the environment. Charlie now spends a full day once a month at the Forum premises offering beauty treatments at a very reasonable cost. The days she has spent with us have been incredibly busy with all appointments taken. Her customers have reported back that they find Charlie very easy to get along with and the fact that they can book to have treatments in an environment they are familiar with, makes a huge difference. Harry was right, working with Charlie has been incredibly beneficial to us, the Forum are looking forward to a long-term working relationship with Charlie – Andrea – Rotherham Parent Carers Forum – a local charity who support families who have children with disabilities
Charlie has a growing list of customers and the high standard of her work is evidenced by how many regulars she now has returning for treatments.
Her success is a result of her hard work and it is also a great example of what is possible when someone is supported to focus on their skills and aspirations.
by Harry Clarkson
Community Catalyst (Rotherham)