“I think it is really important what we do actually. I think there are a lot of people that live on their own, whether they are in care homes or elsewhere, and they are really, really lonely, and really isolated, and culturally have very, very little access. So, if you are actually asking people to do some of the things that we ask them to do, you are really taking them into a completely different space which people are slightly challenged about, but they never say no, ever!”

CME reflecting on why they seek to tackle social isolation and loneliness in the design of their services