1. Consider your audience

Think about who your written piece is aimed at – put yourself in their shoes and write in a way that might appeal to them.

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2. Find your own voice

You want your listing to reflect you and what you offer. What you offer is really special, so you don’t want to sound like everyone else.

What this might look in practice - tip 2 text box
3. Let your values shine

You know that strong values are important and you always respect people, keep their personal information confidential, challenge prejudice or discrimination and generally put people first. Let people know you have strong values that won’t be compromised and that they are evidenced in everything you do.

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4. Be positive

The thing that makes your community enterprise different to others in the sector is your ‘can do’ attitude, willingness to get to know people, forge relationships and go that extra mile. Whatever you write has to be positive and show your good points.

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5. Avoid jargon and keep it simple

Generally, the jargon used in the care world is not the kind of language most of us would use in the real world. Try and write in clear and simple language that ordinary people will quickly and easily understand

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